Prof. Liang Limin-Dean of School of Art and Design

Welcome Message

HHU is a beautiful garden full of poetry and picturesqueness and a charming campus that can carry your dreams. The unique cultural heritage is worthy of your youth to read. The School of Art and Design has deep roots and new buds are blooming. In this lush, green, elegant academy, we will accompany you hand in hand and move forward side by side, keep chasing and realizing your life dreams. The School of Art and Design of HHU is looking forward to you...

Introduction to School of Art and Design

Since its establishment, the School of Art and Design has formed a relatively stable faculty and distinctive school-running characteristics after more than 20 years of construction and development. There are three undergraduate programs: Fine Arts, Visual Communication Design, and Environmental Art Design.

 

Faculty

School of Art and Design currently has 51 full-time teachers, including 12 teachers with associate titles or above, 30 lecturers, and 44 teachers with a master's degree or above. The college has more than 9,000 square meters of teaching space, including art buildings, art gallery, workshops and other practical teaching places with a number of professional laboratories. The total price of instrument and equipment is more than 8 million yuan.

 

Learning  Outcome

The School of Art and Design has laid a solid foundation of practical ability through "Promoting Teaching By Exhibitions and Learning By Competitions", and students have won 600 awards in various exhibitions and competitions. The transformation concept of "Works - Products - Commodities" WPC is put forward, and the reform of applied teaching mode is further established. Focusing on the "WPC" teaching, with curriculum construction as the core, School-Enterprise Cooperation as the carrier and Double-Qualification Teacher Team Construction as the guarantee, the quality of talent cultivation has been realized. More than 200 student works have been transformed into commodities successively.

 

The School of Art and Design insists on professional development closely following the industry trend, and the course teaching serves the needs of enterprises. With the support of "School-Enterprises Cooperation and Project Teaching", we vigorously introduce well-known enterprises to establish secondary schools, and jointly establish on-campus production training base and off-campus employment practice base with complementary advantages and shared resources.

 

The School of Art and Design pays close attention to the needs of economic construction and industrial development, based on regional economic planning and industry development trends, to refine the characteristics of professional development,  enhance talent training goals and optimize professional curriculum settings. We take the road of School-Enterprise cooperation and collaborative education; Give full play to the advantages of enterprises, build high-level training bases and practical teaching platforms, and form a comprehensive talent training system with two teams, three classrooms and four bases. We will continue to broaden employment channels and raise the level of employment to create graduates with high quality, high positions and high salaries.

 

Undergraduate Program Introduction

1. Fine Arts

Career Prospectus

Students of this major can engage in art research, art activity organization and planning, art editing, art creation, product design and development, and art education in cultural and art institutions, press and publications, design companies, and various schools.

 

Core Modules

History of Chinese and Foreign art, Art Introduction, Decorative Sculpture, Decorative Material Technique, Fine Brushwork Flowers and Birds, Freehand Brushwork Birds and Flowers, Meticulous Figure Paintings, Landscape painting, Oil Painting Scenery, Professional Creation, etc.

 

2. Visual Communication Design

Career Prospectus

Students of this major can be engaged in Internet enterprises, professional advertising design companies, packaging design enterprises, large advertising planning and design enterprises, enterprises and institutions planning departments engaged in visual communication creative planning design, digital art design and production of professional skilled personnel.

Core Modules

Poster Design, Packaging Design, Advertising Planning, Book Design, Graphic Advertising Design, Corporate Image Design, Brand Image Planning, WEB Interface Design, APP Interface Design, etc.

 

3. Environmental Design

Career Prospectus

Students of this major can be engaged in the design, teaching, research and management of environmental design in the field of professional design, enterprises, design institutions, market departments of large enterprises, schools, research institutes.

Core Modules

Interior Design Principles, Ergonomics, Form Composition and Model Making, Design Thinking and Methods, Digital Environment Design, Home Space Design, Office Space Design, Catering Space Design, etc.